|Nosy Crow’s first game app with Axel Scheffler|
“According to a survey conducted among publishing professionals, representing 74% of all U.S. trade publishing revenues, 15% of publishers think that apps represent a significant revenue opportunity, down from 34% a year ago.” Jeremy Greenfield, Digital Book World
I’ve heard people who work in publishing say: they cost too much, we don’t have the technology skills to produce them, there are too many discoverability issues, we are book people, we do books.
I see their fear.
This is an evolutionary shift for publishing. As kids content creators we have to educate ourselves. (my rant) I don’t see publishers working to educate their authors let alone illustrators. Maybe if you are lucky to be a bestseller, you might be assigned a savvy editor to help you develop your story across platforms using transmedia storytelling methods.
But that’s if you are a bestseller. How many are there? Is this a viable business model? Hope for bestsellers?
This approach just doesn’t work anymore.
|Nosy Crow’s award winning Cinderella app illustrated by Ed Bryan|
PictureBook Lessons: The Art of Letting Readers Fill in The Blanks, A New Kind Of Book, Peter Meyers agile blog/book, March 2012