See on Scoop.it – Story and Narrative
Stories are how we share emotions, connect, explain, visualize, learn, grow and bring a dose of reality to the often plastic art of marketing.
Stories are also how we manipulate. We all have our own narratives that keep us from doing, being and achieving. Stories create guilt as certain as they create joy.
And yet, stories are the thing of life that keeps it real – that keeps it human. Who among us doesn’t enjoy a great story no matter if it’s a story of personal tragedy or personal triumph?
See on www.ducttapemarketing.com