“It’s about creating a new grammar. Not just for comics, though that’s where we’re starting, but eventually for all types of stories. A new era for storytelling.” This is the bold claim that Madefire founder Ben Wolstenholme told me last week, while showing me Madefire’s plans for the future. Those plans include changing the way we think about storytelling, disrupting comic books, and harnessing the power of the iPad in new and creative ways.
The “new grammar” is key to understanding what Madefire is trying to do. Not grammar in the sense of punctuation and spelling, but a new language, or a new medium. A new way of expression.
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