See on Scoop.itStory and Narrative

As a companion piece to a recent post we wrote over on the WWTID blog regarding curation, and as a follow-up to my last piece on proving out models within the creative industry, I wanted to expand on the concept of storytelling in today’s highly charged, highly fragmented and highly regulated Internet environment.


By now, you’ve probably heard the terms “crossmedia” “intermedia” and “transmedia” ad nauseum in conjunction with the notion of multi-platform storytelling and experience design. This will not be a post about term definition (I promise — I’ve all but given up on that endeavor), but rather an exploration of business challenges revolving around any one of these terms.


In short, it seems we have two core challenges:


1. What it means to actually tell stories;


2. What it means to distribute and scale stories across platforms.

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