See on Scoop.itStory and Narrative

This guest post by Jason Konopinski tells a story of how effective storytelling can be for your nonprofit. See how this post in an of itself is a template your nonprofit can use.

 

There’s an emotional engine of change behind every great story. It’s what keeps us turning the pages, identifying with characters and actors whose perspectives and experience resonate with us. The challenge for non-profit organizations is how to rediscover that emotional engine to transform passive donors into champions for the mission of your cause. Radical empathy is a powerful motivator – and it’s central to the philosophy of brand storytelling, and especially critical for NPOs who rely on member support and contributions to continue working on their mission.


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