To fully leverage the potential of the sustainable brand, organizational leaders must find ways to fully engage and infuse their workforce with enthusiasm around the noble and essential higher purpose that not only drives the brand, but also defines it. The most effective way to do this is through strategic storytelling.
Storytelling can focus, align and inspire the human energy needed to realize the sustainability positioning of your brand and the larger vision for the organization connected to that positioning. When used strategically, stories can infuse your plan with meaning, making the ideas and principles driving your efforts real for your employees.
See on www.sustainablebrands.com