When you hear the word “storytelling” it may evoke memories of sitting around a campfire listening to tales of things that go thump in the night. Or maybe it reminds you of news shows like 60 Minutes and all the drama that comes from this sort of investigative reporting.
Whatever thoughts the word “storytelling” inspires, it often comes with a flood of emotion or experiences that reminds you of a particular time or situation in your life. I recently interviewed Chris Brogan about storytelling as it applies to websites, social channels and more and he had some interesting things to say:
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