The entertainment business is engaged in nothing less than the reinvention of narrative, and leading edge is something called transmedia. It’s in this corner of storytelling that a next wave of developers, gamers, filmmakers, writers and composers are creating immersive story-telling experiences that employ a variety of media, delivered across platforms. But here, “cross platform means” more than just on your console one minute and your smartphone the next. It means on your phone, your PC, your iPod, your TV, in the theater.
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